Monday, April 30, 2012

Objectified: How do we make a better toothbrush?


Title: Objectified
Director: Gary Hustwit
Featuring: Naoto Fukasawa, Paola Antonelli, Anthony Dunne, Fiona Raby
Grade: A
Synopsis: A closer look into the world of design. From the aesthetic to the functional. Everyday items that have transformed through time and use.
Good Movie For: Everyone

Lately I've been a sucker for good documentaries. I remember once my teacher in directing class discussing the topic of a good documentary. A good documentary can do many things. Some focus on extraordinary people while others help to grow our knowledge of the world and it's worldly possessions. Documentaries always seemed like such a foreign beast to me. How can something that's educational also be engaging? I used to shun the real life story and instead gravitated towards the reel life story, but I've realize that documentaries convey just as engrossing stories as the written feature.


Objectified helps to shine light on things that we would normally just bypass. Things that are the utmost of importance to our functional ability every single day, that we just forget the importance of. It was amazing how much thought and innovation went into the grip and hand of vegetable peeler. Or how many ideas came up when thinking about how to improve the toothbrush. Everyday things that have been tailored and sculpted to help us live better. The cushioned grip and the contoured edge help to lessen the strain on your bones. A removable head will prevent the cluttering of discarded toothbrushes. This movie was short and straight to the point. Every object in our lives has a meaning and a purpose. Whether it's to help with our cleanliness or assist in the dinner preparation. Every thing around us has been thought up by someone, and improved by many others. This was an engrossing and engaging documentary that makes me appreciate every time I brush my teeth.

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